FEROKING

Creative Director: Denny Nguyen
Design Studio: Dart Creative
Client: FEROKING SPORTSWEAR
Photo: FERO TEAM
Project Manager: Nguyen Quoc Dat

True champions are those who are full of energy and passion, constantly seeking ways to challenge and push their own limits. They are not only participants in sports but also masters of the game, akin to chess players maneuvering on a chessboard.

These individuals understand that achieving success in both sports and life requires focus, perseverance, and sharp judgment. These traits, crucial in sports, are also essential for exceptional chess players, where tactical skills and decisiveness are key to victory. With a decisive and determined spirit, these individuals continuously strive to reach their goals—becoming sports champions, winning on the field, and, more importantly, mastering their own lives. Much like the king in chess, regarded as the most valuable piece representing power and control.

With these values in mind, sports enthusiasts not only dominate the game but also master their lives. Thus, a sportswear brand for men inspired by the king in chess is both a creative and meaningful concept. By blending elements of sports with artistic design, FEROKING creates a unique sports style that provides the wearer with confidence and a sense of power.